Using the attached files BUS351 M4A1 is the Amazon Situational Analysis, BUS 351 M5A1 is the Amazon Objectives and Strategy. These are both the first parts of the marketing plan. The next sections for your marketing plan will be tactics (emarketing, for example), and the action phase of the plan. Both sections will bring a clearer insight into how the organization will begin to implement the strategies that were identified in last week’s module. This activity addresses the following module outcome: MO2: Understand the needs of the multi-channel and omni-channel consumers (CO1, 5) The Tactics section of your marketing plan begin to identify how to implement the strategy from the previous section. Tactics will include an e-marketing mix, social networking, and an integrated marketing communications (IMC). An overview of the integrated marketing communications strategy information is included in the module 7 course materials. The Action phase of your marketing plan allocates specific functions and tasks within a timeline, identifies the internal and external resources that are required for the implementation of the strategy, and assess the company’s systems and processes. Your assignment should be 2-3 pages and follow the APA guidelines (6th Edition) by including a title page, written in Times Roman, 12-point font, doubled spaced, use left justify, and with one-inch margins.
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