About TURO: Turo is an American peer-to-peer carsharing company based in San Francisco, United States. The company allows private car owners to rent out their vehicles via an online and mobile interface. Your Task: You are an analyst working for PricewaterhouseCoopers (PWC) in their London offices and have been asked to prepare a report on 4 key areas. 1. Using ‘emerging issues analyses’, critically discuss the most important mega-trends affecting the global ‘peer-to-peer car sharing industry’ in both developed and emerging markets. Please donot use PESTEL for this. (700 words) 2. Kim and Mauborgne(2004) recommend creating blue oceans—uncontested market spaces where the competition is irrelevant by inventing and capturing new demand, and offering customers a leap in value while also streamlining costs. Using their framework, critically analyse Turo’s core competencies and weaknesses compared to other key competitors. Note: You should use statistical evidence and financial key performance indicators (KPI’s) to support your answer where possible. (900 words) 3. Critically examine the importance of organisational culture, CSR and reputation management to the strategic performance of Turo. (700 words) 4. Critically evaluate the strategic recommendations [strategic options] that Turo should consider to maintain recent levels of shareholder growth. Note: You should use the SAF strategic options framework (suitability, acceptability & feasibility) to assess 2-3 optimal strategies for the immediate future. (700 words)
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