Issues: I will discuss the significance of adapting to online branding, acceptable participation of brand components and create brand diversity, especially in the field of mobile branding or m-branding, for this case studAnalysis: The popularization of mobile branding has left predominant offline companies in a position to adapt to online marketing on the basis of the case branding design elements of mobile fashion retail apps, written by Victoria Magrath and Helen McCormick. In addition, when it relates to branding for implementation, all brand elements previously used must be re-adjusted or improved to effectively create brand equality.The fact shows that disliking popularization, little research has been done so far in terms of mobile branding and therefore went to explore what it is that apparently makes m-branding successful. As the link with their audience is already established, brands that have already progressed well in the marketplace can and will quite easily be able to move into the online environment. To be capable of making it through electronic portals, these brands are able to rely on their brand element criteria. For instance, large brand names that have already proven to be memorable and likeable only need to focus on their transferability.There are seven brand identities in all, it is understood, and historically, all seven identities will play an important role in branding. However, not everything would necessarily be true in the case of applications. The case considers that there are four primary branding elements that can be applied to m-branding, using a framework creation, The four are brand name, brand logo, architecture of the brand and content of the brand. Therefore, it is deducible that elements such as logos, jingles and characters do not play an important role as much, considering consumers would be more identity-oriented, helping to create the credibility and reliability of an online brand.Link to Marketing Concepts:This case revolves around online/mobile branding principles and their relevance in today’s marketing strategies. In this scenario, the brand elements needed to achieve better brand value were discussed and the principles of branding requirements were also gently commented on.
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