please do sales promotion strategies discussion & reply to edward

 

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What are three sales promotion strategies? Compare and contrast the  three strategies and use one product to illustrate each strategy.  Compare and contrast which strategies would be appropriate with each of  the four major types of selling (trade, retail, telemarketing, and  e-marketing). Incorporate concepts and examples from this week’s lecture  in your post. Respond to at least two of your classmates’ posts.  

 

An organization uses the “push strategy as a sales promotion to  convince intermediary channel members to “push” the product through  distribution to the final consumer. A pull strategy aims sales  promotions to the final consumer to “pull” the product through the  channel of distribution” (Ogden & Ogden, 2014, p. 6.3). The third  sales promotional strategy uses the push and pull strategy together. The  push strategy can involve trade promotions where manufacturers attempt  to bargain with retail companies to advertise their product. It can also  be used to attract a customer base, which Tropical Smoothie does when  they send everybody coupons in the mail which allows them to get  bargains on their shakes and food items.

The pull marketing plan is used for companies who have already  established a relationship with customers, which could have been  established through huge sale promotions. The one thing about pushing  products and services to customers for a free trial or discount, they  might not remain loyal after the promotions have expired. Organizations  can then use the pull strategy to retain the customers by offering them  reward points for their purchases which will lead to free items. Trade  selling is most effect with the push due to collaboration with  retailors, retail benefits from the push and pull plan because it  attracts and retain customers. E marketing benefits from the push plan  because they constantly push their products in web browsers face with  popup ads and promotions.

References

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. Retrieved from https://content.ashford.edu/books/AUOMM615.14.1/sections/sec10.5?search=integration#w125876 (Links to an external site.)

 

The  three sales promotion strategies are the push, pull, and combo of the  two methods. The push strategy includes the process of sale promotions  pushing the product to the proper channel to the final consumer. In  essence, they take the products to the customer. The pull strategy  causes the sales promotions to pull the product to the consumer through  the proper distribution channel. In other words, the customer comes to  the retailer/manufacturer. The combination is the use of both of these  tactics (Ogden & Ogden, 2014). All three of these strategies are  used to generate sales just with a different approach.

Product for Push strategy: The value menu or “Dollar menu” offered by fast food chains.

Product for Pull strategy: Chik-Fila recently re-opened in my neighborhood and I received a coupon card for free items for the next three months.

Product for Combo: Fragrances lines whereas the  manufacturer will offer incentives for sales. The reseller then sends  out coupons/texts with discount percentages off of those products.

Strategies for different types of selling:

Trade selling: Push tactic, as it pushes the product  to the customer via trade shows, showrooms, or point of sale displays.  There is a sufficient supply to send to retailers.

Retail selling: Combination tactic as the  manufacturer and the retailer use both to push new products.  Advertisements pull the consumers while the manufacturers push their  products to the consumer.

Telemarketing selling: I would say the use of both,  but I believe the “pull” strategy is the best. It allows the company to  create incentives to get the customer into the store and it takes  unwanted pressure off the customer.

E-marketing: Combination tactic with the use of the  website to pull the customers to see what they company is about. Social  media really aids here as it creates awareness about the product and  gets other talking about it.

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing  communications: Advertising, public relations, and more [Electronic  version]. Retrieved from https://content.ashford.edu/

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