new product (energy drink called Forza)

new product (energy drink called Forza)
200 words talking about the brand value , USP (unique selling point ) about this new product which is an energy drink power we call it FORZA and it is for all the people and specially for sport people it we want it to compete with other energy drinks. this is a group essay and my part will be brand value and USP.
this is the tutor information:
There are TWO elements to your product initiative group project:
Firstly, your Group will need to prepare an 800 to 1000 word outline proposal, with exact details of your team members, showing what it is you intend focusing on, its target market/s, and provide some justification for its commercialisation. In other words, make a business case for what you intend doing. This proposal will need to be submitted to your respective tutor in your seminar of the Week Beginning 23th February, and AGREED with them before you proceed with the marketing plan.
The proposal must be made in writing and can be discussed informally with your tutor in a nominated seminar. Your tutor will provide feedback and either accept your proposal, or request further clarification of certain points. Everyone in the group needs to contribute and be involved in this process. The proposal is NOT marked. However, in certain cases, you may be asked to resubmit a revised proposal if it is felt that the original idea could be substantially improved, or needs modification to enable the Group to produce a satisfactory Marketing Plan.
Please ensure the product concept is clearly stated:
1) Rationale for your choice of product / brand
You must justify your choice of product or service by making a Business Case for your new and innovative brand, illustrating its potential, identifying its target market/s and giving some feel for its likely demand. Will the brand sell, and if so, who will want to buy it? Is it a viable commercial proposition; is there a gap in the market; and what will differentiate your brand from the pack? Seldom are things unique, but it certainly helps to identify the USPs and develop a brand that not only appeals to a target market, meets its needs and expectations, but also conveys values that will encourage consumers to experience the product and empathise with it.
For instance, if you decide to look at something Green, consumers love to ‘do their bit’, and they now actually expect products to contribute something to corporate social responsibilities and the environment. Either they are made from recycled materials or can be recycled at the end of their useful life – either way greater awareness of the impact on green issues counts considerably more.
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NEW PRODUCT (ENERGY DRINK CALLED FORZA)

200 words talking about the brand value , USP (unique selling point ) about this new product which is an energy drink power we call it FORZA and it is for all the people and specially for sport people it we want it to compete with other energy drinks. this is a group essay and my part will be brand value and USP. this is the tutor information: There are TWO elements to your product initiative group project: Firstly, your Group will need to prepare an 800 to 1000 word outline proposal, with exact details of your team members, showing what it is you intend focusing on, its target market/s, and provide some justification for its commercialisation. In other words, make a business case for what you intend doing. This proposal will need to be submitted to your respective tutor in your seminar of the Week Beginning 23th February, and AGREED with them before you proceed with the marketing plan.The proposal must be made in writing and can be discussed informally with your tutor in a nominated seminar. Your tutor will provide feedback and either accept your proposal, or request further clarification of certain points. Everyone in the group needs to contribute and be involved in this process. The proposal is NOT marked. However, in certain cases, you may be asked to resubmit a revised proposal if it is felt that the original idea could be substantially improved, or needs modification to enable the Group to produce a satisfactory Marketing Plan. Please ensure the product concept is clearly stated: 1) Rationale for your choice of product / brand You must justify your choice of product or service by making a Business Case for your new and innovative brand, illustrating its potential, identifying its target market/s and giving some feel for its likely demand. Will the brand sell, and if so, who will want to buy it?Is it a viable commercial proposition; is there a gap in the market; and what will differentiate your brand from the pack? Seldom are things unique, but it certainly helps to identify the USPs and develop a brand that not only appeals to a target market, meets its needs and expectations, but also conveys values that will encourage consumers to experience the product and empathise with it. For instance, if you decide to look at something Green, consumers love to ‘do their bit’, and they now actually expect products to contribute something to corporate social responsibilities and the environment. Either they are made from recycled materials or can be recycled at the end of their useful life – either way greater awareness of the impact on green issues counts considerably more.• Please refer to the College re-assessment and re-sit policy for more information. SUBMISSION REQUIREMENTS • Type your answers after each question below. Use Arial font, size 11. • Use eLearning resources for reference. You may need to conduct some research on your own to answer these questions. Workplace resources, management books and the internet are useful sources of information. • This is an individual assessment. Copying from classmates will have no marks. • Hard copy is due on week 7. Late assessments will get a maximum mark of 25/50. Check eLearning for submission details. 7 SCENARIOS AND APPLICATIONS (50 MARKS) 1. A colleague has asked you to coach him in the provision of good customer service techniques. Explain how you would go about doing this. To answer this question you will need to research and explain the coaching process. (200 words) (4 marks) [type your answer here] 2. If you or your team/workgroup identified a problem or developed a new idea with regards to improving customer service, how and to whom would you present this idea?(100 words) (2 marks) [type your answer here 3. What are some of the questions that all customers ask themselves (consciously or subconsciously) before they commit to a purchase? Provide 4 different questions. (4 marks) [type your answer here] 4. Being able to provide customer service is not an innate skill. Discuss 3 ways on how employees can learn the skills needed to provide good customer service. (200 words) (6 marks) [type your answer here] 5. In any organisation, there are both internal and external customers. These are all part of the customer – supplier chain. For the customer/end-user to receive quality products/services, it is necessary that all aspects of the customer–supply chain meet specific quality objectives. Who actually sets these quality standards and how are they set?Identify 2 entities that set standards and explain why businesses should follow these standards. (200 words) (4 marks) [type your answer here] 6. Workplace Application: • Where are you working now? Explain the operation of the business. (For those who are not employed, you can apply this question to any chosen business organisation) [type your answer here] a) How can you keep your internal customers happy and satisfied? Explain 3 strategies. (200 words) (3 marks) [type your answer here] b) Research and apply the Fishbone Diagram to your workplace. (7 marks) [type your answer here] c) Explain why it is important to understand the demographics of your target market to meet customers’ needs and wants. (200 words) (2 marks) [type your answer here] d) Identify 3 business technologies that your workplace uses to assists in customer service. Explain the importance of these business technologies. (200 words) (3 marks)e) How is customer feedback collected in your workplace? Provide 3 methods and explain how the method is conducted. (200 words) (3 marks) [type your answer here] f) Have you ever had an experience with a difficult, rude or annoying customer? How did you handle the situation?(200 words) (2 marks) [type your answer here] 7. Short Case Janice works in the production department of a book printing firm. Her role involves collating printed documents, binding them and preparing them ready for shipment to the customer. She has no direct contact with the customer and believes that she has no responsibility for quality management. If a mistake in the print run is made, then she is not responsible. Her responsibility is just to take the printed material, collate it, bind it and ship it. Janice has reasonable communication and interpersonal skills. She is friendly and gets along well with her co-works. Although Janice prepares the products ready for shipment she does not address them. In fact, if you asked her, she would not be able to tell you who the organisation’s customers were. As far as she is concerned all the knowledge about customers – who they are and what they actually want – is processed by other people in the organisation. All she does is work on the production line. This means that as far as she is concerned, she has no responsibility for customer service. Other people in organisation are employed to provide customer service because they are good at it. a) What is wrong here – with Janice’s attitude and with the organisational system?(100 words) (2 marks) [type your answer here] b) Why is it necessary that she understands that she has a very definite role to play with regard to customer service?(100 words) (2 marks) [type your answer here] c) Suggest and explain 3 strategies on how the organisation and Janice can overcome these problems. (200 words) (6 marks) [type your answer here]

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