** PLEASE SEE ATTACHED FOR PART 1 AND 2 ALONG WITH PROFESSOR FEED BACK** For this assignment, you are to develop a new product concept and research the demand, proposed product attributes, and other factors that will determine the viability of the product, and to make recommendations for the development, testing, and commercial launch of the product. This project is divided into four parts, each being completed in conjunction with several of the modules in the course. These are as follows: Part 1—Concept Generation Paper Part 2—Concept Testing and Screening Part 3—Product Protocol Part 4—Proposed Product Launch Plan For Part 3, Product Protocol, you are to generate a protocol for the actual product you are proposing. Remember, a protocol is an agreement among the functions about the required output or deliverables for the specific new product program; it sets the standards for it. It is a tool for managing the process. Develop a detailed protocol using the outlines suggested in Chapter 12 of the textbook as they fit your product. Present your protocol in outline form. It should be about 4–6 pages. Submit it with any supporting materials you think useful to your Instructor by the due date. Use the Add Submission button below to submit your assignment.
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