Collect data/information regarding this company from published material (online or otherwise). Use relevant concepts and models to: ▪ detail and defend the extent to which this company has achieved superior performance ▪ describe and critically analyse the marketing environment of this company; ▪ identify and critically evaluate the factors in the marketing mix that (in your opinion) have contributed to this superior performance AND identify and discuss those factors in the marketing mix that are crucial for the long-term future success of this company. ▪ identify and critically evaluate the extent to which the culture OR structure OR CSR of the company helps or hinders its market-oriented effort. Use secondary data, DO NOT do any primary research Times New Roman size 12 font
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