Marketing channels & going global

Week 5 Discussions: Each part must be at least 200 words.

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Part 1: Marketing Channels

Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Pier 1- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.

What are the benefits and limitations of selling through a store front and online? 

  

Part 2: Going Global

Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

Required Resources

Text

Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from https://ashford.content.edu.

Read the following chapters in Managerial marketing:

· Chapter 12: Marketing Channels and Distribution Decisions

· Chapter 13: Marketing Challenges in the New Economy

· Chapter 14: Managing Marketing in the Global Economy

Article

Geron, T. (2013, January 23). Airbnb and the unstoppable rise of the share economy. Forbes. Retrieved from http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/

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Google Analytics http://www.google.com/analytics

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