Knowledge Management, Social Networks and Innovation
Intention and Aims
The individual assignment requires an analysis of the exploitation of innovation within an organisation through a commercially
developed SOCIAL NETWORK service. This involves producing an INDIVIDUAL formal report (max 2500 words excluding references). The
assignment requires an analysis of a recent IBM initiative relating to ‘Social Business’ ibm.com/socialbusiness/uk
You are required to specifically identify how ANY organisation may ‘learn’ the nature of a SOCIAL MEDIA system which may be adopted to
exploit the extent of the organisations ‘knowledge’ leading to enhanced ‘innovation’. For clarity your report should therefore form FOUR
elements, ie organisational learning approach, social media development, knowledge management features and the extent of subsequent
It is expected that an in-depth investigation and analysis is undertaken to determine the extent of the theoretical and practical issues involved in
how the Social Media service was achieved through knowledge and innovation frameworks. Examples should be drawn from other research
into well formulated networks currently available, ie; Facebook, Youtube, Twitter, Google, Linkedin, NING, Writeboard, Storybird, etc. You should include how your case analysis enabled successful knowledge and innovation within the organization. This should also involve a
consideration of developments in the field by providing insightful explanations of current and future potential social media exploitation.
The report should provide an academic analysis by recalling the theories and approaches that are relevant to the topic. You may structure your
report to include any relevant tables or diagrams with a suggested format as: features of organisational learning, nature of knowledge and how
it may be managed, a contextual description of social networks and issues relating to the exploitation of organisational innovation through the
Social Media systems.
The following learning outcomes are assessed through this assignment.
1 To critically discuss the nature and process of knowledge creation and transfer within organisations.
2 To critically evaluate how organisational and social dynamics combine to engender innovation.
3 To analyze the application of concepts and theories related to new ‘social network’ technologies
4 To be able to present theoretical and empirical evidence to address complex problems and practical situations in relation to knowledge
management and innovation development
The individual report should reflect:
??Ability to identify diverse and high quality sources of information (a minimum of 40 references are required from different sources).
These should include: academic journals/ books/ trade publications, government and industry data, websites, etc.
??Demonstration of clear understanding and synthesise of the available information in order to gain an in-depth knowledge and
understanding of the topic(s).
??Ability to discuss complex information clearly and concisely, and to construct coherent and logical arguments.
??Ability to present your findings in a professional and well structured report format, including effective use of figures, tables, appendices
and referencing (Harvard Style is required).
It is essential that your research should include novel, thoughtful analysis and the impact of social networks on innovation through referencing
and incorporation of ideas from multiple sources.
The assessment identifies the criteria, which meet the learning objectives for the module, through the design, development and production of a
individual written assignment (2500 words – excluding references) relating to the topics of data, information, knowledge and innovation
1. To critically discuss the nature and process of knowledge
creation and transfer within social network organisations
2. To critically evaluate how individual learning and
organisational dynamics combine to engender innovation
3. To recognise the application of concepts and theories
related to innovation, learning, knowledge and broader
social processes associated with an emergent knowledgebased
4. To apply concepts and theories to complex problems and
practical situations based on logical analysis and empirical
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