Information gathering and ethics in marketing

Assignment 1: Information Gathering and Ethics in Marketing

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Using  online library resources or the Internet, research and read two articles on information gathering and ethics in marketing.

Respond to the following question:

  • What ethical dilemmas do marketing professionals face in gathering information on customer bases through smartphones and social media?

Submission Details:

  • By Wednesday April 13 2016, in a minimum of 500 words,Support your work by citing sources according to APA standards.
Assignment Components

 

Initial response was:

  • Insightful, original, accurate, and timely.
  • Substantive and demonstrated advanced understanding of concepts.
  • Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.

 

Discussion Response and Participation:

  • Responded to a minimum of two peers in a timely manner.
  • Offered points of view supported by research.
  • Asked challenging questions that promoted discussion.
  • Drew relationships between one or more points in the discussion.

 

Writing:

  • Wrote in a clear, concise, formal, and organized manner.
  • Responses were error free.
  • Information from sources, where applicable, was paraphrased appropriately and accurately cited.

 

 

 

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