Entertainment and Venue ManagementExamine the contribution of the arts, entertainment and venue industry to the national economy You need to: ? analyse data from the arts entertainment and venue industry highlighting ways that they have contributed to the national economy and the development and distribution of different activities Just as asked, you need to research and gather data and information that you can re-present to highlight the contribution made by the arts and entertainment industry to the national economy (GDP, employment, etc), and to the development, the growth, of the industry itself ? compare local, regional and national funding agencies and their impact on the arts, entertainment and venue industry Here you need identify a small range of regional funding agencies, and use these as examples in comparing the impact that regional funding agencies has, compared to the impact of central-national (government) funding – your views on recent and planned changes in funding for the arts and entertainment sector should be includedDiploma in Events Management Unit 3: Entertainment and Venue Management Section 2 Investigate the range of activities offered by the arts, entertainment and venue management industry You will need to: ? compare the scope of the arts entertainment and venue industry and the range of activities offered You need to give an overview of the make-up of the industry – a summary which, broadly, describes the three sectors listed ? classify performing arts and entertainment activities using audience profiles and venues Here you need to focus on audience profiles – the types, classifications of the customers who attend, visit, participate – describe the types of venues that these groups/segments are customers of – and describe the events, the performances taking place in these (a tabular format can be used if preferred)Section 3 Explore the management and operation of different types of venues You will need to: ? compare management and operational strategies for two selected venues, commenting on their revenue generation and procedures Here you need to do just as asked – select two, different types of venue, and describe the differences in how these would be marketed, managed, operated, funded, and judged to be financially successful ? evaluate different areas of work and responsibilities for two selected venues, commenting on current practices, deployment of staff to ensure a smooth and effective organisation Ideally using the same two venues as above, focus on and describe the differences in roles and responsibilities of key front-line employees and in how these staff would be trained, deployed, and managed – in each of the two different events Section 4 Investigate current and future trends in the arts, entertainment and venue management industry You will need to: ? analyse current trends in the arts entertainment and venue industry As with most industry-business sectors, the arts and entertainment industry is facing a range of challenges generated by current and imminent trends – such as globalization, the changing nature of audience profiles, the increase in home-based entertainment options, and so on – you will need to discuss these, and others that you identifyDiploma in Events Management Unit 3: Entertainment and Venue Management ? explain the effect of current funding arrangements in the arts and entertainment industry and future potential developments For this you can draw on your response in Section 12, but here you need to focus on what the implications of changes in funding arrangements will have – in the near and medium term future – on providers in this sector ? analyse the impact of technological changes in the management and operation of arts and entertainment providers Some effects of current technologies are already visible, such as the use of mobile phones and tablets for certain types of entertainment, the trend towards online enquiry and booking, the rapid-release streaming of films, and so on, but the analysts and forecasters are predicting much more significant changes which are imminent – you need to research and discuss the current thinking on this Don’t forget that you also need to add a list of Sources of Information-References showing any books, websites, articles, case studies, reports, internal documents, people interviewed, that you drew on to complete this assignment. The Sources of Information-References are not included in the Word Count
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