Please answer the following questions in preparation for the case discussion. Also, please be prepared to discuss the case in depth beyond the questions listed.1. How did Coke and Pepsi establish themselves as national brands?2. Compare the economics of the concentrate business to that of the bottling business. Why is profitability so different?3. How has competition between Coke and Pepsi impacted industry profits?4. What advantages does Pepsi have over Coke?5. What advantages does Coke have over Pepsi?
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