Case study revitalizing a brand

 

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Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or 

Strayer databases to research the branding and communication strategies of one (1) health services 

organization that is similar to the health services organizations mentioned in the case study. 

 

Write a four to six (4-6) page paper in which you: 

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health 

Services. 

2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the 

current marketing communication, identity, and brand position of Plaza Home Health Services. 

3. Assess the importance of benchmarking in Plaza Home Health Services’ development and 

implementation of an effective brand strategy (marketing communication, identity, and brand 

position). 

4. Compare branding and communication strategies of a similar health services organization with 

that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services 

should apply additional best practices into its current branding and communication strategies. 

Provide a rationale and support for your response. 

5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not 

 

qualify as academic resources. 

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