Answer each of the following questions as completely as possible. Answer all parts of multi-part questions. Each response should be no more than four typed, double-spaced pages. These are critical thinking questions, but you must support your answers with facts from your reading and viewing materials. Do not merely copy your answers from your course materials. Formulate answers in your own words, paraphrasing or quoting the course materials as appropriate. Be sure to cite these references in an appropriate manner by using footnotes or endnotes. If you use outside sources to strengthen your answers, be sure to cite them also. Before submitting your work, proofread it for correct spelling, grammar, complete sentences and paragraphs, and clarity of expression. Be sure to keep a copy of each assignment for yourself. 1. You’ve been hired by a new publication – Small Business Monthly-to expand its customer base. The magazine is a “first-of-its-kind provides: marketing tips, hard-headed business pointers, opportunities, and inspirational messages.” The publication offers “current information today to be where you want tomorrow.” Using material from Chapter 7, decide what product-selling strategies you will use and explain the reasons for your choices. 2. If all the products sold in your store are name-brand products that are also available elsewhere at comparable prices, what can you do to convince people to buy them from you? List and discuss three strategies that would encourage people to patronize your store.
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