Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website.
In your review:
Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources.
Submit your assignment to the Submissions Area by the due date assigned.
Grading CriteriaMaximum PointsExplanation of initial impression of corporate website24Analyze vision, mission and goals in reference to company’s competitive strategy, branding and messaging36Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross border issues40Draw conclusions from their financial statements32Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy36Organizational assessment using SWOT or Porter’s Five Forces is included40Explanation of the company’s capacity to be able to fulfill strategic missions while increasing profit margin is provided32Writing components: Organization, usage and mechanics, APA elements and style60Total:300
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