THE EXCELLENT CONSULTING GROUP
Communication from Art Epance:
Welcome to this project. ABC Company and Whole Foods Market expect us to provide them with top-notch advice on how to integrate Whole Foods into ABC Company. I will be working on analyzing ABC Company. You will be working on analyzing Whole Foods Market. Review as much information as you can on the Whole Foods Market website, particularly that in the “Investor Relations” section. At a minimum, review the following materials in preparation for your report/analysis:
Reuters Company Profile: Whole Foods Market. Retrieved on November 7, 2012 from: http://www.reuters.com/finance/stocks/companyProfile?symbol=WFM.O
Case study: http://pnphillip.asp.radford.edu/whole%20Foods%20Case.pdf (be sure that you do not rely on this document as your primary source of information, but be sure that you have synthesized information from multiple sources). Retrieved on November 7, 2012 from: http://tainted-ink.net/archives/102.
Article: Business Analysis: Whole Foods Market Retrieved on November 7, 2012 (again, do not rely on this document as a primary source of information, but be sure that you have synthesized information from multiple sources).
Whole Foods Market website: http://www.wholefoodsmarket.com/ Retrieved on November 7, 2012.
Whole Foods Market – Annual Stakeholders Report, 2011. Retrieved on November 7, 2012 from: http://www.wholefoodsmarket.com/company-info/investor-relations/annual-reports.
Review Case Analysis since it is so important in this final course. The purpose of a Case is to show that you have thought critically about the subject matter that you are learning and to make an argument for a Claim about the specific situation in the Case Assignment. Stephen Toulmin has developed an Argument Methodology that is very useful in Making a Case. To review Case Analysis and Toulmin’s Argument Methodology, go to Making a Case page.
First, you need to do a strategic analysis of Whole Foods Market. The executives want us to provide an independent, objective view of Whole Foods Market’s current strategic position, including full information of Whole Foods Market’s mission, vision and values. They want to identify its current set of strategic goals, and a critical assessment of the competition and the competitive environment (remote and operating environments). Also, they want to see the opportunities and threats Whole Foods is presently facing, and they need a general idea of the company’s strengths and weaknesses. Whole Foods Market and ABC Company want to know if we think they should make any strategic changes or continue with the status quo. Synthesize everything you have learned, provide a final recommendation, and justify your reasoning.
Keys to the Assignment:
The report must be 5-7 pages minimum and no more than 10 pages.
Your paper will be evaluated on the following seven points:
TIPS AND SUGGESTIONS
INTERNET RESEARCH TIPS
Search for articles in the business and trade press that give an independent view of the company; you do not want to depend solely on corporate information. Check the financial websites such as Yahoo Finance, MSN Money, Morningstar, Dunn & Bradstreet, and Standard and Poor’s, as well as IBISWorld (http://clients1.ibisworld.com/) for reports by industry and financial analysts. Wiki’s and blogs are good ways to get an “inside” look and helpful for evaluating corporate culture/climate.
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