The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey can be found in the file CODING.
In this section, hypothesis testing will be used to examine the significance of some of the survey results. From a managerial perspective, the information gained from this database exercise would be useful in determining whether the mean attitude toward a given area differed significantly from the “neutral” level, in observing and comparing the mean attitude scores exhibited toward the three shopping areas, and in examining the strengths and weaknesses of a manager’s shopping area relative to the other two areas. If such a study were repeated from time to time, management could observe the extent to which the overall attitude toward their shopping area was becoming stronger or weaker in the eyes of the consumer, thus helping them select business strategies that could retain and take advantage of their area’s strengths and either correct or minimize the effect of its weaknesses.
Write a report that adheres to the Written Assignment Requirements under the heading “Expectations for CSU-Global Written Assignments” found in the CSU-Global Guide to Writing and APA Requirements. As with all written assignments at CSU-Global, you should have in-text citations and a reference page too, all of which follow our APA requirements.
Be sure that your report contains the following:
Be sure to submit your Excel file.
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