an e-commerce consultant

an e-commerce consultantAssignment scenario
You are an e-commerce consultant who has been approached by a local book publishing business known as The Book Emporium. They are a small organisation whose primary business goals revolve around identifying good quality authors who write books that are in the realm of science fiction and fantasy.
The book emporium is struggling in the economic downturn and they intend to diversify as a business into online publishing offering as a minimum the following services:
Book editing
Online book publishing
Standard cover design
Bespoke cover design
Online marketing
Online Book sales
There are quite a few services provided by The Book Emporium, therefore your number one objective is to help the organisation in developing a satisfactory pricing strategy, revenue model and business model. You will have to spend some time giving consideration to the best publishing platform in addition to your website sales. You will need to think about how the services can be packaged for efficiency and ease of use and you will need to define your standard pricing strategy.
The current pricing strategy is based on a flat rate 30% fee on all books sold; this covers marketing, publishing and standard cover design. There is no upfront charge. Bespoke cover design is farmed out to freelance designers, which can be expensive. Book editing as a service is also provided but this is an additional 5% surcharge on each book sold. The book emporium feels that this pricing strategy may be unsustainable for the online environment. You will need to factor this into your report.
You must remember that the Book Emporium has zero experience of the online environment with their skill set primarily anchored in the offline environment.Assignment Task
Your job therefore is to develop an online business case of 3,000 words for the Book Emporium with a website output. Your assignment should have covered the following areas:
1) Clear Understanding and explanation of the online book publishing business environment illustrated by analysis such as PESTLE, SWOT or Porters five forces to highlight business areas of growth and efficiency. In addition to this you will need to justify your decision making on the chosen publishing platform. You will be expected to critically compare and contrast multiple platforms and define the best one for the business.2) Clear analysis of expected e-business improvements to the business. Focus on profitability and efficiency based on business model generation. As part of this you will need to develop a pricing strategy and revenue model underpinned by a clear Business model. Use the Business model Canvas to help you define your ideas in this section.3) Construct a fully functioning HTML e-commerce website using a development tool such as Dreamweaver or Komposer. You will be expected to define a suitable URL with consideration given to infrastructure. Your website should contain at least 7 pages of your choosing and should encompass in detail all the aspects discussed in your report.4) Critically analyse and discuss how you will take payment for products sold through the website. In addition to this you will need to define the advantages and risks involved in undertaking the changes for the business, with particular attention to security issues.Learning Outcomes
Knowledge, Understanding and ability outcomes
On completion of the module the student will:
4. Critically assess the e-business environment that will contribute to the success of electronic commerce implementation.
6. Understand, analyse and implement current business modelling techniques within a online context.
7. Demonstrate efficient implementation and effective improvement mechanisms that allow online business growth through the use of e-commerce and associated technologies.
8. Explore current technological innovation and advise on its implementation within an e-commerce environment
9. Practice implementing e-commerce solutions through the use of web based software technology

Don't use plagiarized sources. Get Your Custom Essay on
an e-commerce consultant
Just from $13/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more